Creative Director (Part-time) - Joulax

工作職責

Part-Time Creative Director – Joulax Location: Hong Kong (Hybrid / Flexible) Reporting to: Founder Hours: 5-10 hours per week (flexible, with occasional in-person meetings) Employment Type: Part-Time / Freelance About Joulax Joulax is a Hong Kong-based fine jewelry and fashion brand built on the belief that the best pieces have a past and a future. We are "Always have. Always will." — a brand that creates jewelry and accessories designed to be worn today and passed on tomorrow. Our collections span fine jewelry, demi-fine jewelry bespoke commissions, personalised pieces, RTW, fashion accessories. We are a small, passionate team at an inflection point. We need a creative leader to shape how Joulax looks, speaks, and shows up — from brand identity to campaigns to every customer touchpoint . The Role This is a high-impact leadership role for a visionary creative with a deep appreciation for luxury aesthetics and the power of storytelling. As our first Creative Director, you will define and evolve Joulax’s creative vision and brand language, ensuring consistency across every channel . You will translate the brand direction into a compelling visual and verbal identity that resonates with our customers and drives growth . This role is part strategy, part execution. You will be the first designer on the ground — part executor, part director, part builder. You'll shape the visual identity, art direct shoots, and over time grow a network of freelancers and collaborators around you . Key Responsibilities Brand & Creative Vision Define and evolve Joulax's overarching creative direction, establishing a cohesive visual identity across all channels — digital, print, packaging, in-store, and campaigns Translate brand strategy into a visual language: typography, colour palettes, layout systems, and imagery standards Serve as the guardian of brand equity, ensuring consistency and excellence in all creative output Campaign & Content Leadership Lead the concept and execution of seasonal campaigns for product launches, brand storytelling, and editorial content Art direct photography, video production, and editorial shoots — developing moodboards, campaign concepts, and creative references that bring the Joulax world to life Oversee the creation of all creative assets for e-commerce, email marketing, social media, and advertising Digital & Product Presentation Translate the brand direction across digital platforms: website (Shopify), email (Klaviyo), social media, and advertising Guide the creative direction of retail displays, packaging design, and in-store experiences at our Wanchai location Ensure product presentation reflects the luxury quality and emotional depth of the brand Team & Partner Building Start as the sole creative on the ground and grow a network of freelancers and collaborators as the business scales Partner closely with the founder, marketing, and leadership teams to ensure creative alignment with business goals Who We're Looking For Experience: 3+ years across brand design, art direction, or creative direction, with a portfolio spanning both hands-on execution and conceptual work Background in fine jewellery, luxury fashion, premium lifestyle, or multi-brand retail is highly preferred Proven experience building or stewarding a brand world across multiple channels (digital, email, campaigns, product) Skills: Excellent typography, layout, and visual storytelling skills Strong understanding of photography, styling, and creative production Familiarity with emerging creative and AI-assisted workflows is a plus Personal Attributes: Sophisticated taste with the ability to translate brand strategy into visual and creative systems A self-starter who doesn't need a brief to arrive fully formed Comfortable in fast-paced, ambiguous startup environments Low-ego collaborator who balances conviction with openness Based in Hong Kong, with flexibility for on-site shoot days and in-person collaboration as needed Language: Excellent written and spoken English What We Offer Shape the creative future of a growing luxury brand High-visibility role with significant ownership and autonomy Flexible working hours (15–20 hours per week) Opportunity to build a creative team and ecosystem Staff discount on Joulax products How to Apply Please send the following to [email protected] with the subject line: Creative Director Application – [Your Name] Your CV A brief introduction explaining why Joulax is the right fit for you Your portfolio or selected work samples Your freelance hourly or project rate