Email Marketing Specialist (Part-time) – Joulax

Job Duty

Email Marketing Specialist – Joulax Location: Hong Kong (Hybrid) Reporting to: Founder Hours: 5-10 hours per week (flexible) Employment Type: Part-Time About Joulax Joulax is a Hong Kong-based fine jewelry and fashion brand built on the belief that the best pieces have a past and a future. We are "Always have. Always will." — a brand that creates jewelry and accessories designed to be worn today and passed on tomorrow. Our collections span fine jewelry and demi-fine jewelry, bespoke commissions, personalized pieces, RTW and fashion accessories. We are a small, passionate team looking for someone who shares our love for craft, quality, and timeless design. The Role We are looking for a part-time Email Marketing Specialist to own and grow our email marketing channel. You will be responsible for planning, executing, and optimizing email campaigns across Klaviyo — from welcome flows and abandoned cart sequences to product launches and seasonal campaigns. This is a hands-on role for someone who understands the power of email in building customer relationships and driving revenue. You will work closely with the founder to bring the Joulax voice to life through thoughtful, on-brand email communications. Key Responsibilities Campaign Planning & Execution (40%) Plan and execute email marketing campaigns, including newsletters, product launches, seasonal promotions, and brand storytelling emails Coordinate campaign timelines and approvals with internal stakeholders Ensure all emails adhere to Joulax brand guidelines and industry best practices Automation & Flows (25%) Build and maintain automated email journeys (welcome series, abandoned cart, post-purchase flows, browse abandonment) using Klaviyo Optimize existing flows for conversion and engagement Set up and manage SMS and WhatsApp campaigns (Klaviyo) as part of omnichannel strategy Audience & List Management (15%) Segment email lists based on customer behavior, purchase history, and engagement to deliver personalized content Manage subscriber preferences and ensure compliance with email marketing regulations Monitor list hygiene and deliverability Performance Analysis & Optimization (15%) Monitor key email metrics (open rates, click-through rates, conversion rates, revenue per email) Prepare and share monthly performance reports with insights and recommendations Implement A/B testing to optimize subject lines, content, and calls to action Content & Creative Collaboration (5%) Write and edit compelling email copy that reflects the Joulax brand voice Collaborate with the founder or external designers on email layouts and visual assets Requirements Experience: 2+ years of experience in email marketing or marketing automation, preferably in a retail, fashion, or luxury brand environment Proven experience with Klaviyo is essential Experience with Shopify is highly preferred Familiarity with SMS and WhatsApp marketing (Klaviyo) is a plus Skills: Strong copywriting and editing skills — ability to write in a warm, personal, luxury brand voice Excellent attention to detail and proofreading skills Ability to interpret email performance data and translate insights into action Proficiency with email marketing best practices (A/B testing, deliverability, segmentation) Personal Attributes: Self-motivated and able to work independently with minimal supervision Strong organizational and project management skills Passion for fine jewelry, fashion, and brand storytelling Based in Hong Kong, with flexibility for occasional in-person meetings